Most rugs and carpet don’t wear out – they “ugly” out. That’s right. Your rug’s carpet’s appearance becomes so bad that you can’t stand to look at it anymore (or for your friends or neighbors to). So you drop by your local rug store to see if you can afford to replace it.
Nothing lasts forever, despite manufacturer’s claims. Even miracle fibers wear out. The question is, did the rug or carpet wear out, or did it simply “ugly” out? Now, exactly what is meant by the term “ugly out”?
Uglied out rugs and carpet refer to entry and traffic areas that are dull, flat, and matted – literally ground up by fine, abrasive particles of soil, which aren’t removed by vacuuming. Often, it has spots and stains that possibly could have been removed if treated immediately, but now are permanently set so that nothing short of dynamite will remove them.
Is there a solution? You bet! I’ve seen rugs and carpets in businesses exposed to 100 times more traffic than yours, which lasted 15 years or more without “uglying out.” The solution is three-fold.
First, forget about the idea of buying a quality rug for $99 or quality carpet for $9.99 a yard. The ads suggesting this are designed to get you in the store where your ultimate choice will cost twice that or more.
Second, treat spots rapidly to prevent permanent staining. Periodic application of a quality rug or carpet protector helps.
Third, and most important, realize that rugs and carpet must be maintained. Gone are the days when you were found scrubbing and mopping hard floors where soil buildup was apparent. Rugs and carpet absorb the same amount – it’s just not as noticeable, but every bit as destructive.
Today, professional cleaners offer “carefree carpet cleaning,” which solves the spot-and-spill problem, as well as the unsightly entry and traffic areas and the embarrassment of rugs and carpet that have “uglied out” before their time.
For a small monthly fee, you can have year-round appearance protection, while doubling the life of your rugs and carpet. Give us a call for more information. Carefree carpet cleaning is a solution to a major headache for the homeowner whose rugs and carpets “ugly out.”
